Internet Entertainment Branding and Graphics
With platforms such as TikTok, YouTube, and Twitch getting in front of more eyes than ever, internet entertainers are looking for unique and stylized branding to help them stand out against the rest.
This design style differs by tailoring each design to a creator’s persona, often a digital avatar used in place of their own face. These styles are often bold, colorful, and about balancing legibility with persona elements.
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If you’ve spent any time on social media, you’ve likely heard of the term ‘Influencer’, used to refer to people who post online as a hobby, part-time, or full time job.
Alongside ‘Influencer’, there are the terms ‘Creator’, and a more unique subset referred to as ‘VTuber’. This term specifically identifies creators who use virtual avatars in place of their faces. They commission artists to design and create these avatars, and most are unique to each VTuber.
This subset of creators I’ve chosen to work with because each one presents a new challenge or design direction, and I find this helps me keep my creative mind fresh. They often require unique logo designs, or other branded assets such as Twitch Panels, which are assets used on livestreamer’’s Twitch channels to tie together their branding and share more about themselves to potential viewers.
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Successful Client Story:
Starlaw Studios: Kalbus YouTube Channel
“June was an excellent collaborator to bring onto Kalbus, during our initial rebrand she worked within tight deadlines with minimal guidance. Despite the circumstances she delivered thematically appropriate branding on time with excellent communications. We worked with her for multiple merchandise runs, a second minor rebrand, and personally afterwards for my own branding. I would hire her again for any creative project that needs a graphic designer.”
Transforming Avatars into Logos